6 Tips for Choosing the Best Offer for Your Home
By: G. M. Filisko Published: February 10, 2010
Have a plan for reviewing purchase offers so you don’t let the best slip through your fingers.
1. Understand the process
All offers are negotiable, as your agent will tell you. When you
receive an offer, you can accept it, reject it, or respond by asking
that terms be modified, which is called making a counteroffer.
2. Set baselines
Decide in advance what terms are most important to you. For instance,
if price is most important, you may need to be flexible on your closing
date. Or if you want certainty that the transaction won’t fall apart
because the buyer can’t get a mortgage, require a prequalified or cash
3. Create an offer review process
If you think your home will receive multiple offers, work with your
agent to establish a time frame during which buyers must submit offers.
That gives your agent time to market your home to as many potential
buyers as possible, and you time to review all the offers you receive.
4. Don’t take offers personally
Selling your home can be emotional. But it’s simply a business
transaction, and you should treat it that way. If your agent tells you a
buyer complained that your kitchen is horribly outdated, justifying a
lowball offer, don’t be offended. Consider it a sign the buyer is
interested and understand that those comments are a negotiating tactic.
Negotiate in kind.
5. Review every term
Carefully evaluate all the terms of each offer. Price is important,
but so are other terms. Is the buyer asking for property or
fixtures—such as appliances, furniture, or window treatments—to be
included in the sale that you plan to take with you?
amount of earnest money the buyer proposes to deposit toward the
downpayment sufficient? The lower the earnest money, the less painful it
will be for the buyer to forfeit those funds by walking away from the
purchase if problems arise.
Have the buyers attached a
prequalification or pre-approval letter, which means they’ve already
been approved for financing? Or does the offer include a financing or
other contingency? If so, the buyers can walk away from the deal if they
can’t get a mortgage, and they’ll take their earnest money back, too.
Are you comfortable with that uncertainty?
Is the buyer asking
you to make concessions, like covering some closing costs? Are you
willing, and can you afford to do that? Does the buyer’s proposed
closing date mesh with your timeline?
With each factor, ask yourself: Is this a deal breaker, or can I compromise to achieve my ultimate goal of closing the sale?
6. Be creative
If you’ve received an unacceptable offer through your agent, ask
questions to determine what’s most important to the buyer and see if you
can meet that need. You may learn the buyer has to move quickly. That
may allow you to stand firm on price but offer to close quickly. The key
to successfully negotiating the sale is to remain flexible.
G.M. Filisko is an attorney and award-winning writer who has survived
several closings. A frequent contributor to many national publications
including Bankrate.com, REALTOR® Magazine, and the American Bar
Association Journal, she specializes in real estate, business, personal
finance, and legal topics.
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